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The Eastern Echo Monday, Nov. 18, 2024 | Print Archive
The Eastern Echo

GameAbove Sports Bowl

GameAbove, Detroit Lions partner for GameAbove Sports Bowl, a new Detroit tradition

GameAbove Entertainment, led by President Khalid Walton, has announced its title sponsorship of the upcoming GameAbove Sports Bowl in collaboration with the Detroit Lions. This event is set to become a celebrated annual tradition in downtown Detroit, promising an enhanced experience for fans, athletes, and the local community.

The partnership reflects GameAbove’s mission to promote sports and support the next generation of athletes while expanding its presence in Detroit.

Khalid Walton shared the motivation behind this initiative: “This partnership reflects GameAbove’s mission and dedication to sports, while showcasing and creating opportunities for the next generation of athletes.”

The sponsorship is yet another addition to GameAbove's impressive portfolio of contributions to academic, wellness, and sports initiatives throughout Michigan.

An Elevated Experience for Athletes and Fans

The GameAbove Sports Bowl aims to set a new standard for college bowl games, particularly for athletes and fans attending games in the Midwest.

“We hope that the student-athletes and athletic programs participating in this year’s GameAbove Sports Bowl will leave with the impression that ‘they did it right,’” Walton said.

Acknowledging the competition with warm-weather bowl locations, Walton emphasized GameAbove's commitment to making Detroit’s event unique and memorable. “We are excited to enhance the fan experience and contribute to a game that has become a cherished tradition in Detroit.”

Community Engagement Through Football and Festivities

While the GameAbove Sports Bowl excites Ford Field, it also promises numerous benefits for the broader Detroit and Eastern Michigan communities. Although the bowl game is not exclusively focused on EMU, GameAbove’s involvement in local events bridges potential students, alums, and supporters to connect with Eastern Michigan University.

“Significant initiatives, like the GameAbove Sports Bowl, help connect people to EMU in an indirect manner,” Walton noted.

GameAbove's continued support for EMU is woven into its commitment to Detroit and the EMU community, showcasing the brand’s deep-rooted connections with the university.

Walton confirmed that the Detroit Lions and GameAbove plan to include initiatives specifically tailored to engage local fans and young people in Detroit. He hinted at forthcoming updates, adding, “In collaboration with the Detroit Lions, we are excited to welcome local fans and youth to Ford Field.”

A Lasting Partnership

This partnership reflects GameAbove’s long-term vision.

“We aim to be here for many years,” Walton stated, focusing on ensuring the 2024 GameAbove Sports Bowl sets the stage for future events.

A Legacy of Doing Good

Keith Stone founded the GameAbove brand in 2019 with a mission to 'doing more good.' What started as a philanthropic brand quickly expanded, focusing initially on Stone’s alma mater, Eastern Michigan University. GameAbove has since invested in academic and athletic programs at EMU and supported causes like Gamers Outreach and the Mr. October Foundation, helping improve STEM education and the workforce pipeline for underserved youth. Walton shared Stone’s guiding principle: “Our approach is simple: go for greatness and think big.”

GameAbove’s impact, both at EMU and in Detroit, stands as a testament to its commitment to community development. It provides an enduring legacy that bridges college athletics, education, and philanthropy. As Walton and the GameAbove team prepare for the 2024 GameAbove Sports Bowl, Detroit football fans can anticipate an exciting and unforgettable event highlighting the best of collegiate sports and community engagement.